Audience Profile



WTUZ Radios mass-market appeal is reflected in the growing popularity of country music. Country music is the most listened-to format with the target audience for this format 18 to 54, with a core of 25 to 45 year old adults.

WTUZ Radios listeners include working men and women. These PRIME CONSUMERS respond to advertising on WTUZ. The buying power of our audience has motivated businesses to invest in advertising on WTUZ. WTUZ offers an excellent return on your advertising dollar.

According to the Country Music Associations MRI Country Listener Analysis the following data reflects the popularity of Country Music:

39.8% of Country Music listeners reside in the top Demographic Market Area.

Each week, more than 45,487,700 adults listen to Country radio stations nationwide.

More than 25% of adult radio listeners tune to Country radio.

More radio stations continue to program Country Music than any other format.
There are 2,031 Country stations, followed by 1,316 News/Talk and 1,147 Adult
Contemporary. (M Street, January 2005)

Country Music artists are used in national ads and corporate promotions by: Bud Light,
Chevrolet, Dillards, Dodge, Dr. Pepper, FeBreze Scentstories, KFC, Stetson, TracFone Wireless, Waffle House and Whirlpool

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